Born in 1971 in the Tuscan city of Pisa — a place known for its rich artisan heritage, beautiful weather, and bold creative spirit — Antonio Marsocci developed an early passion for design, entrepreneurship, and positive thinking.

After completing a degree in International Business Law at the University of Pisa, he moved to London in 1996, the heart of the UK’s fashion and creative industries. There, he quickly rose through leadership roles with global names such as Giorgio Armani, Kenzo, and Trussardi. He went on to lead teams at Matches Group, Habitat, and Lotus Cars, gaining invaluable experience across fashion, luxury retail, homewares, and lifestyle sectors.

With over 20 years of experience at the helm of renowned international businesses, Antonio discovered his true calling: coaching founders, owners, and CEOs to become visionary leaders. His work focused on aligning personal leadership with commercial strategy, strengthening internal decision-making, and building high-performing leadership teams.

In 2009, this evolved into the creation of Think Positive Agency — a London-based consultancy built to offer holistic, cross-functional growth support. What began as a personal coaching practice became a full-service growth partner for fashion, lifestyle, and retail brands.

Under Antonio’s leadership, Think Positive now provides everything from brand strategy and leadership advisory to creative direction, digital marketing, operations, warehousing, and e-commerce infrastructure. It’s built for founders who want to scale globally, enter new markets, or refresh their strategy with sharp creative thinking and commercial clarity.

Think Positive helps brands establish or expand their UK and international presence with hands-on support across design, finance, marketing, merchandising, operations, retail, and wholesale. The goal is clear: increase revenue, improve the customer experience, and optimise brand performance across every channel.

What makes Think Positive unique is Antonio’s ability to blend deep operational experience with executive-level coaching. Selective by design, the agency works only with founder-led or leadership-conscious brands — ensuring each partnership is both strategically sound and personally aligned.

Today, Antonio Marsocci and Think Positive are proud to support some of the most recognisable and ambitious names in global retail and fashion — helping them turn vision into action, and positive thinking into sustainable growth.

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Think Positive is the first step to your growth!

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